Short answer: In 30 days a practice can fix the basics of local search: complete and verify its Google Business Profile, make its name, address and phone identical everywhere, start a steady review request process, and publish a strong page for each core service and location.
Week 1: Google Business Profile
- Verify the profile and choose the most specific primary category.
- Add hours, services, insurance accepted, photos and the booking link.
Week 2: listings
- Make your practice name, address and phone identical on Google, Bing, Apple Maps, Healthgrades, Vitals, Zocdoc and your website.
Week 3: reviews
- Ask every satisfied patient for a review by text after the visit.
- Reply to every review without confirming that the reviewer is a patient, to stay within HIPAA.
Week 4: website pages
- A service page for each core service, with conditions treated and insurance accepted.
- A location page with address, map, parking and hours.
- A provider page for each clinician with credentials.
Need help? Our practice growth team runs this plan for practices every month.
